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Maven X Business Value Example: Integrity Is Our Core


The fourth value in our values mini-series is about Integrity. Trust and integrity are at the core of any business relationship and it’s in the core of everything Maven X does. We cover important why values are important, give you our own business value examples, dive into our value Integrity Is Our Core, and why you need to have values in both your personal life and for your business!


In the previous Values Blog Posts, we talked about almost every value being at our core. One word to summarize them all is integrity. Business relationships are built on trust. If your customers or clients can’t trust you they won’t want to do business with you. Everything you do yourself, at work, or in your own business should be filled with integrity. So what does integrity look like and why should it be at your core?

Note: The first two sections (The Value in Having Values & What Values Convey) are located in each value post. They provide important information to remember when reading each post. So if you’ve already read them in another post, you may go ahead and skip to the Ownership value section!

The Value in Having Values.

Values are often times the sounding device you will use for a multitude of different things. We all have personal values, whether they are constructive values or destructive values, we all have them. Your values should point you in the right direction. Often times they are something that is a relief and something that can be relied upon. At Maven X we have values to both convey what we stand for but also to show our clients and potential customers what we deliver each time.

Having both you and your clients or customers align on a value is a win-win for both sides. It can give your clients a more relieved feeling to go with someone who has the same values as them, you’re telling the client what they are to expect from you, but also you get a read into what might be important to that person or brand you’re working with.

Values also don’t have to be this crazy unique thing just to you and your business, but they shouldn’t be generic or just adopted because it looks good. You need to live it out.

What Values Convey.

Values speak things into someone’s mind before they meet or even talk to you. Spoken and unspoken conclusions are made based upon someone’s values. You and your business values are no different. Your values can either be an asset or a curse. So what can values convey to others?

  1. Your Purpose
  2. Who You Are
  3. Your Sounding Process
  4. Your Decision Making Guide
  5. What Matters to You

Your Purpose

In a business sense your purpose is the reason that you exist. In a personal sense you purpose is something that drives you or is a part of your identity. Your values will convey what your purpose is but in small details which play into the big details. Let’s say you sell cybersecurity services, one of your values should be trust. They play together. You need to be trusted to handle security. So make sure that your values speak into your purpose.


Who You Are

Someone’s values speak a lot about the person that they are. Like mentioned, values tell a story about you and your business. Your values will show what you stand for. You shouldn’t take on values unless you are already putting them into action or you really want to pursue them. Your values also shouldn’t be difficult to “implement” because they should already be there; they’re a part of who you are.

Your Sounding Process

A sounding is defined as:

information or evidence ascertained as a preliminary step before deciding on a course of action.

Oxford Languages

When making decisions or taking action on something the steps should align with your values. They fill in the blanks before you begin to make a better decision. What we can see is that a lot of false opportunities or noise is filtered out when values don’t align. This is a good thing! A process or boundaries should be in place to protect you and your business from certain things. So use your values as a way to filter and guide you to the decision or outcome.


Your Decision Making Guide

Similar to being a sounding process, your values should help in making decisions. If you can’t trust someone, don’t do business with them. If they don’t have integrity, cut them out of your personal life. Some decisions can be cut and dry when aligned (or mis-aligned) with your values.

What Matters to You

Finally, your values should show what matters to you. These are your top picked traits and items that mean something to you. They will convey ultimately what you are looking for in others as well as other businesses. It’s a match-match situation. You’ll be more aligned to another person or another business when your values match. These are the characteristics that you both are that matter to both of you. When you’re showing that you’re living them out, there is no argument about who you say that you are and what you stand for.


Integrity Is Our Core.

Integrity is defined as;

the quality of being honest and having strong moral principles; moral uprightness.

Oxford Languages

Your character, reputation, and values are all ultimately tied back to integrity. As a business integrity NEEDS to be at your core. We talked in one of the previous values about trust and integrity and how they are closely tied together. Your values tell others what your principles are. This value solidifies our commitment to being honest and having strong moral principles. Even if the principle isn’t listed on our 8 primarily values, it’s still there through this one word.

From the inside out and at our core we will keep our integrity. As a business Maven X is telling our clients and customers that we will do everything in honesty.

Final Thoughts. 

While this value is often times an unspoken value between business and customers, make it official and put it in your values. As a business your customers place trust in you. Often times this trust is inherent yet skeptical. Prove to your customers and commit to them that you will be honest and have strong moral principles.

Previous & Next Value.

The previous Maven X value we covered was Try, Fail, Learn, Repeat“We understand that our clients trust us with their businesses and ideas. We take that very seriously. Know that we take these values and basic human values to heart.”

The next Maven X value is Celebrate Our Client’s Advancements – “Our clients are the reason that we do what we do! When you win we win. It’s as simple as that! When you meet and exceed your goals we celebrate with you. You have us as a hype team for life!”

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