TL;DR.
ChatGPT is a free AI-powered chatbot that provides SEO assistance by using data from over 50 million articles on Wikipedia and other large bodies of text. The chatbot can answer questions about SEO in natural language, learn through training and observation, and help generate SEO content. However, it is limited by its programming and may not provide the best SEO results, as it cannot limit the total character count and the data used is uncertain. The future of ChatGPT in SEO writing remains uncertain and depends on the model having real data from real users and interactions with search engines.
So what does ChatGPT do well with SEO?
Introduction.
ChatGPT is a brand new service that’s had quite a buzz in the media lately. This AI service is shaking up almost everything in tech and has even peaked the interest of a multi-billion investment from Microsoft. ChatGPT can be used for a lot of different writing objectives, including writing SEO.
What is ChatGPT?
ChatGPT is an online chatbot that you can use to get traffic and leads. ChatGPT helps you find customers by getting your message in front of a targeted audience who is ready to buy your product or service.
ChatGPT takes away the hassle of finding new customers by providing them directly to you through their chatbot technology.
The best part about using ChatGPT is that it’s completely free! No hidden fees or costs, just simple and effective marketing tools that help grow any business.
How Does ChatGPT Work?
ChatGPT is ultimately a chatbot. Through conversation and “training” ChatGPT can help you write your SEO content. It’s built with artificial intelligence, so it learns by observing how humans interact with it. In other words, what you put into it is a reflection of what you will get out of it. The more information you provide, the better the response will be.
You can talk to ChatGPT in natural language and ask it questions about SEO, like “What’s the best way to link my website?” or “How do I rank for ‘best pizza in New York’?” But you can formulate your question in whatever way you prefer. We will see later how we crafted our questions to ChatGPT for our SEO.
ChatGPT uses a data set of over 50 million articles on Wikipedia as well as other large bodies of text to formulate responses. The bot is limited by its programming—it can only make recommendations based on what it knows from those sources, which means there are no guarantees when using ChatGPT for advice on any topic not covered by those sources.
What is SEO and How Does It Affect Your Website + Business?
SEO (Search Engine Optimization) is the process of optimizing your website for search engines so that it ranks higher on Google, Bing and other search engines. You may be wondering why you need SEO when you already have a website. Well, consider this: if your business didn’t have a website, would anyone find you? The answer is no. Your goal should be to attract as many potential customers as possible so that they can find out more about your business and ultimately purchase from you.
If done correctly, SEO will get more people looking at your site which means more customers for your business!
How ChatGPT Wrote Our SEO.
- First, we “trained” the AI with our existing SEO titles and descriptions.
- If not concise enough, we trained ChatGPT’s AI with the page content to better generate better SEO title and description options.
- Next, we created a chat template to explain the limitations of SEO: titles less than 60 characters max, descriptions less than 160 characters max, and the target key phrase or topic.
- Then we also added notes about what each title must have to be consistent (Ending with “| Maven X”. Then we copied and pasted this template into ChatGPT as an example for what it should write for us.
This is the exact text we used:
This SEO information needs re-written from the following title (less than 60 characters total including spaces) “”, description (less than 150 characters total including spaces) ””, and target key phrase “”. Give me three options with the options grouped together. Each should have the title and description.
Once we were rolling, the process was quick. Once you’ve generated a few and corrected ChatGPT with incorrect information it began to recognize exactly what we were looking for.
ChatGPT definitely won’t be replacing writers anytime soon but it can help speed up the first draft process. Me personally, I write a lot. So to throw a long text title or description into ChatGPT and having it make the text more concise and shorter, helps focus me down. From there I can modify as needed to make the best title and description for us.
Limitations with ChatGPT.
One of the main things ChatGPT was consistently limited in was that it could not limit the total character count as asked. We had to ask it to keep shortening the content, which led to some awkward sentences and phrases that made our SEO look less professional than we wanted it to be. We then had to start over a few times and retrain the model to display the options we had previously asked it to generate to be consistent.
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We were also unsure about what exact data ChatGPT was using to tell us what was “the best SEO titles and descriptions” for our SEO. We are unsure if ChatGPT used real browsing data that showed successful key phrases to include in our SEO (as opposed to just guessing at phrases that may have worked in other instances). In order for ChatGPT to dominate SEO writing, it needs to have real data from real users and interactions with search engines.
What Can We See in the Future with ChatGPT?
ChatGPT is still in its infancy, but it has already shown great promise. It improves every day, and it’s likely to continue doing so for some time.
The hope is that ChatGPT will eventually allow users to customize their experience by selecting the type of training they want to get out of ChatGPT: search results, local listings, product pages or something else entirely. It would also be nice if some sort of real SEO training data were fed into the system so that you could see how a successful implementation looks on your particular site as opposed to just being given an example title and description from another site (which may not necessarily fit well with yours). Eventually I think ChatGPT could generate better title/description combinations than humans based on real browsing data.
Final Thoughts.
When it comes to SEO, ChatGPT isn’t the best tool out there but it can be a useful one to keep in your arsenal going forward. Will ChatGPT be the best tool to write your SEO? No. Will it be the most accurate? No. Can it help you save lots of time by sifting through lots of text and making things concise enough to have further human editing and polishing? Yes.
Looking to advance your SEO? Maven X offers Advanced SEO through Maven Web. Let Maven X research and write your SEO for you to help you rank higher in search engines!
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